Polymarket Inks Multi-Year MLS Partnership to Boost Fan Engagement
Polymarket has secured a multi-year exclusivity deal with Major League Soccer, positioning itself as the league's official prediction market partner. The agreement spans MLS regular season matches, playoffs, and the Leagues Cup tournament—a strategic MOVE to capitalize on soccer's growing US audience.
The partnership introduces second-screen engagement features, delivering real-time match statistics and interactive content. "Fans demand deeper connections with the sport," said Polymarket CEO Shayne Coplan, signaling an evolution in how spectators consume live soccer.
While Kalshi currently leads in trading volume with $2.15 billion weekly versus Polymarket's $825 million, this institutional endorsement could shift market dynamics. Regulatory challenges persist however, with multiple states scrutinizing prediction markets over sports betting concerns.
